The question of how a range of policy interventions affect consumer behaviour and dietary patterns in different countries is a complex one and can only be seriously dealt with by a multi-method approach drawing on relevant theory and methods from the behavioural and cognitive sciences. Our work plan takes this as its point of departure.
The overall strategy is to commence with a bench-marking activity that will review the current state, identify gaps and define an evaluation framework and the precise cope of further work. Then a series of work packages will execute the primary and secondary analysis at the core of the proposed work. Particular attention will be paid to lessons that can be learned from the private sector that are transferable to the healthy eating campaigns in the public sector. Through consumer surveys and workshops with other stakeholders, EATWELL will assess the acceptability of the range of potential interventions.
Subsequently all the work will be brought together and synthesised to generate policy, methodology and data collection recommendations. Dissemination and management activities will be undertaken throughout the project.