The EATWELL consortium is uniquely qualified to achieve its research objectives. The coordinator, the University of Reading has already shown successful leadership of previous large, multi-partner projects, and has an established track record of research in the economics and policy of diets, nutrition and health.
The research teams in the consortium (University of Reading, University of London (SOAS), Aarhus Universitet, Universiteit Gent, Alma Mater Studiorum-Universita Di Bologna, The National Institute of Research on Food and Nutrition and Jagiellonian University Medical College) are Europe’s finest when it comes to applying a multidisciplinary approach to evaluate and provide guidelines on the policy interventions promoting healthy eating in Europe, drawing on expertise in consumer food research, consumer behaviour, nutrition, economics, and health policy.
One major food industry organisation is part of the consortium, Kraft Foods R&D, sharing its expertise and providing food industry’s views on the private sector marketing effectiveness to bring relevant perspective to public sector marketing. The project will also benefit from the action-oriented approach of the European Association of Communications Agencies (EACA) in relation to tackling obesity together with its expertise on advertising and marketing communication effectiveness, and in particular its strong knowledge of the current issues related to the promotion of healthy foods and physical activities. The European Food Information Council (EUFIC), disseminator of the consortium, has long-term experience in promoting healthy eating and drinking habits in consumers.