Expected outcomes

Comprised of academic experts, communication agencies, food industry-representatives and not-for-profit organisations, the EATWELL research consortium is well placed to provide appropriate policy interventions guidelines that will encourage healthy eating across Europe. Amongst the many research findings, the consortium will achieve the following:

• Provide a systematic benchmark for diet and health related policy interventions in Member States, the EU and elsewhere, leading to insights in what interventions have been used in the past
• Generate knowledge on the impact of interventions on consumers’ attitudes, knowledge, behaviour, diets and health in the short and long term by reviewing these interventions using models of consumer behaviour from psychology and economics
• Develop practical procedures for assessing cost-effectiveness, cost-utility and cost-benefit analysis of policy interventions, which take into account market interactions and agents’ adaptive behaviours
• Make recommendations on the form, frequency and coverage of data that should be collected to enable effective evaluation at the time new interventions are launched, thereby contributing to a best-practice intervention planning guide
• Determine lessons the public sector can learn from the experiences of the private sector in the promotion of healthy eating and develop a good-practice manual, including conditions of transferability
• Assess public, private and other stakeholder acceptance of alternative forms of intervention and how these vary by socio-demographics and by nation
• Develop proposals for effective policy interventions that would contribute to the implementation of the Consumer Policy Strategy and to the Action Plan on Food and Nutrition Policy. Indicate actions appropriate and acceptable at EU and Member State level and their transferability across cultures
• Disseminate project results through active and continuing dialogue and interaction with a range of stakeholders, including SMEs, large firms, government departments responsible for food safety and health, scientists, educators and communicators